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Data Protection



1. Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Bright Ideas & Innovations s.r.o. Kvetná ulica 1236/3, 93041 Hviezdoslavov, Slovakia / Europe / EU, CRN: 54365643, TAX ID: SK2120806248, CEO: Kai Hartmann, E-Mail: [email protected]. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2. Data collection when you visit our website

If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website we visited
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3. Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies implemented by us, the processing takes place in accordance with Article 6 (1) (b) GDPR either to implement the contract or in accordance with Article 6 (1) (f) GDPR to protect our legitimate interests the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the paragraphs below.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies Firefox: https://support.mozilla.org/de/kb/cookies- allow-and-reject Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en Safari: https://support.apple.com/kb/ph21411?locale=de_DE Opera: http ://help.opera.com/Windows/10.20/de/cookies.html

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4. Contact us

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted after your request has been finally processed; this is the case if it can be seen from the circumstances that the matter in question has been finally clarified and provided that there are no legal retention obligations to the contrary.

5. Data processing when opening a customer account and for contract processing

In accordance with Article 6 Paragraph 1 Letter b of the GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or reserve the right to further use of your data as permitted by law on our part which we will inform you about below.

6. Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose are saved and published on the website. Furthermore, your IP address is logged and stored. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content through a comment made. We need your email address in order to contact you if a third party should complain that your published content is illegal. The legal basis for storing your data is Article 6 Paragraph 1 Letters b and f GDPR. We reserve the right to delete comments if they are criticized by third parties as being unlawful.

7. Use of your data for direct advertising

7.1 Registration for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing any further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to the newsletter being sent. We will then send you a confirmation email asking you to confirm that you would like to receive future newsletters by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services similar to those you have already purchased from our range. In accordance with Section 7 Paragraph 3 UWG, we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the person responsible named at the beginning. For this you will only incur transmission costs according to the basic tariffs. Once your objection has been received, the use of your email address for advertising purposes will be stopped immediately.

8. Data processing for order processing

8.1 To process your order, we work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent that this is necessary to deliver the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, provided this is necessary for payment processing. If payment service providers are used, we will provide explicit information about this below. The legal basis for passing on the data is Article 6 Paragraph 1 Letter b GDPR.

9. Contact for review reminder

Own review reminder (not sent by a customer review system) We use your email address as a one-time reminder to submit a review of your order for the review system we use, provided you give us your express consent to do so during or after your order in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time by sending a message to the person responsible for data processing.

10. Use of social media: Social plugins

Facebook plugins with 2-click solution

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” solution. You can recognize deactivated plugins because they have a gray background. This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the Facebook servers. Only when you activate the plugins and thus give your consent to the data transfer in accordance with Article 6 Paragraph 1 Letter a of the GDPR will your browser establish a direct connection to the Facebook servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the amount of data that Facebook collects using the plugins. As far as we know, Facebook receives information about which of our websites you have currently and previously accessed. By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page on our website even if you do not have a profile on Facebook or are not currently logged in. The information collected (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to Facebook. Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: http://www.facebook.com/policy.php

11. Online Marketing

11.1 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google AdSense uses so-called “DoubleClick DART Cookies” (“Cookies”). These are text files that are stored on your computer and allow your use of the website to be analyzed. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information. Simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense is not combined with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The described processing of data is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR for the purpose of targeted advertising targeting of the user by advertising third parties whose advertisements are displayed on this website based on the evaluated user behavior. At the same time, the processing serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee. Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. You can find further information about Google's data protection regulations at the following Internet address: http://www.google.de/policies/privacy/ You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by doing so Download and install the browser plug-in available at the following link: http://www.google.com/settings/ads/plugin?hl=de Please note that certain functions of this website may not be usable or may only be used to a limited extent. if you have deactivated the use of cookies.

11.2 Use of Google AdWords conversion tracking

This website uses the online advertising program “Google AdWords” and, as part of Google AdWords, conversion tracking from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Adwords to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our interest is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs. The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. You can find further information about Google's data protection regulations at the following Internet address: http://www.google.de/policies/privacy/ You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by doing so Download and install the browser plug-in available at the following link: http://www.google.com/settings/ads/plugin?hl=de Please note that certain functions of this website may not be usable or may only be used to a limited extent. if you have deactivated the use of cookies.

12. Web analytics services

Google (Universal) Analytics - Google Universal Analytics This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there. This website uses Google Analytics exclusively with the “_anonymizeIp()” extension, which ensures that the IP address is anonymized by shortening it and excludes any direct reference to a person. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: http://tools.google.com/dlpage/gaoptout?hl=de As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie, which prevents future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics Google LLC based in the USA is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “personal data”. You can find more information about how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

13. Retargeting/remarketing/recommendation advertising

Facebook Custom Audience via the pixel process This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If express consent is given, the behavior of users can be tracked after they have seen or clicked on a Facebook advertisement. This procedure is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures. The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes. These processing operations only take place if express consent is given in accordance with Article 6 (1) (a) GDPR. Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years old. If you are younger, we ask that you ask your guardians for permission. Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. To deactivate the use of cookies on your computer, you can set your internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies may mean that some functions on our website can no longer be carried out. You can also deactivate the use of cookies by third parties such as Facebook on the following Digital Advertising Alliance website: http://www.aboutads.info/choices/

14. Tools and miscellaneous

Google Web Fonts This site uses so-called web fonts for the uniform display of fonts, which are provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you use must connect to Google's servers. This gives Google knowledge that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f of the GDPR. If your browser does not support web fonts, a standard font will be used by your computer. Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which ensures compliance with the data protection level applicable in the EU. Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

15. RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE DESIGNED TO BE PROTECTED, WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE. IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

16. Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal retention period (e.g. commercial and tax retention periods). After the deadline has expired, the relevant data will be routinely deleted unless it is no longer required to fulfill or initiate the contract and/or we have no legitimate interest in continuing to store it.

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